big name vs the thing

big name

noun
  • A prominent individual, especially one who is favorably regarded. 

  • A widely-known reputation, especially one that is favorable. 

the thing

noun
  • The desired thing: someone or something that is popularly favored. 

  • The needful thing: something suitable for the purpose. 

How often have the words big name and the thing occurred in a corpus of books? (source: Google Ngram Viewer )