A false or hypocritical profession
An insincere attempt to reach a specific condition or quality.
Intention or purpose not real but professed.
An unsupported claim made or implied.
Deception or underhanded behavior.
The art of dressing up; imposture.
Artifice; the use of one or more stratagems.
An instance of deception, underhanded behavior, dressing up, imposture, artifice, etc.