maxim vs watchword

maxim

noun
  • A precept; a succinct statement or observation of a rule of conduct or moral teaching. 

watchword

noun
  • A word used as a motto, as expressive of a principle, belief, or rule of action; a rallying cry. 

  • A prearranged reply to the challenge of a sentry or a guard; a password or signal by which friends can be known from enemies. 

How often have the words maxim and watchword occurred in a corpus of books? (source: Google Ngram Viewer )