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loss leader
loss leader
synonyms
drawing card
leader
mover
leader
big enchilada
lead
merchant
lure
flyer
supporter
bait
promoter
drawing card
item
booster
friend
paper
hook
driver
decoy
king
fomenter
peer
benefactor
hero
feature
producer
operator
motor
director
cap
top
entrepreneur
representative
fountain
settler
front office
personality
number one
standard
plutocrat
architect
owner
pride
guarantor
spring
maker
patron
authority
employer
loss leader
definitions
noun
An item that is sold at or below cost in an effort to stimulate other profitable sales.